The Skinny (Cow) on Weight Watchers v. Nestle

This posting is about the recently filed trademark case Weight Watchers International Inc. v. Nestle U.S.A. Inc., 09-07964, U.S. District Court, Southern District of New York (Manhattan). MY DISCLAIMER — I have not read the complaint. Instead, I saw Joel Rosenblatt’s article in the news section on the e INTA LinkedIn Group. Joel’s article states…

Open Brands?!?

A few weeks ago, I attended the Social Media for Sustainability conference hosted by Justmeans. I met Joey and Stacie Shepp there and Joey told me about their project, Open Brands. Open Brands uses Twitter to follow and measure the real life conversations that consumers are having about brands. Open Brands is able to do this through the use of “brand…