The truth, the whole truth and nothing but the truth: The new FTC guidance on endorsements

Insights

Posted on The Internet Law Advisor Blog November 16, 2009 – By William Galkin, Esq. Summary: The Federal Trade Commission (FTC) has issued revised Guides Concerning the Use of Endorsements and Testimonials in Advertising(Guides) which will take effect on December 1, 2009. The main purposes of the revisions are (1) to update the application of the Guides to new media…