Entries tagged “strength of trademarks”
Hey John! Watch Out For That Crowded Field
insights February 16, 2011
When selecting brand names, it is important to think long term. The more unique your brand, the greater protection it will be given by the courts and the PTO and the greater its value in transactional negotiations. We all wanna be famous like John Lennon, don’t we? Yet, did you ever walk into a crowded…
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