Rimon

Entries tagged “guides concerning the use of endorsements and testimonials in advertising”

FTC Warns Celebrities Over Social Media Endorsements

insights FTC Warns Celebrities Over Social Media Endorsements Joseph I. (“Joe”) Rosenbaum · June 8, 2017

The Federal Trade Commission (FTC) has been trying for years to make so-called “influencers” clearly disclose when they are being paid for, or otherwise benefit financially from, promoting a product over social media so audiences are aware of the incentive involved in that promotion. In a news release, the FTC said it sent more than…

Continue Reading…