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Entries tagged “children’s advertising review unit”

BBB Offers Mechanism to Prevent Deceptive Ads

insights BBB Offers Mechanism to Prevent Deceptive Ads Yaacov P. Silberman · December 17, 2010

As we await the release of the FTC Green Guides, advertisers also should be aware of the BBB’S National Advertising Division (“NAD”) as a potential means for dispute resolution for false advertising claims. The Better Business Bureau’s NAD offers a self-regulatory mechanism for remedying false advertising claims made in nationally distributed advertisements. The system is designed to provide a streamlined…

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