Being that my brand is BrandGeek®, when I saw the Wall Street Journal headline, “Now That Everyone Wants to Be a Geek, Lawyers Have Been Called,” I thought trouble surely was headed my way.  Thankfully, I’m not pedaling electronics, nor religion via VW Beetle, so it appears I’m safe.  For now.  Imagine the panic when…

Deckers recently made its largest ever seizure of counterfeit UGGS: 244,648 pairs were seized from Putian City, Fujan Province, China on December 23, 2010. Yesterday, I reported on the unfair competition and deceptive trade practices suit filed against Deckers by UGGLEBO for Deckers’ use of the UGG trademark for clogs and footwear in the US. (Yes, I too wonder why a woman wearing so little would want to wear…

When selecting brand names, it is important to think long term.  The more unique your brand, the greater protection it will be given by the courts and the PTO and the greater its value in transactional negotiations. We all wanna be famous like John Lennon, don’t we?  Yet, did you ever walk into a crowded…