Entries tagged “social media endorsements”
Fake News, Troubled Celebrity Endorsements & Social Media
insights Joseph I. (“Joe”) Rosenbaum · August 1, 2018
On Tuesday, July 24, 2018, I had the privilege of presenting a live, interactive, video-conference program and course entitled “A Perfect Storm: The Intersection of Fake News, Celebrity Endorsements & Social Media,” sponsored by Lawline. The course was broadcast live and also recorded at Lawline’s Studio in lower Manhattan and is now available for on-demand…
FTC Warns Celebrities Over Social Media Endorsements
insights Joseph I. (“Joe”) Rosenbaum · June 8, 2017
The Federal Trade Commission (FTC) has been trying for years to make so-called “influencers” clearly disclose when they are being paid for, or otherwise benefit financially from, promoting a product over social media so audiences are aware of the incentive involved in that promotion. In a news release, the FTC said it sent more than…