Rimon

Entries tagged “ngo”

NAD Teaches TransFair USA to fine tune Fair Trade Seals & Asks Avon to Amend Advertising

insights June 20, 2011

As discussed in my December 13, 2010 post, the National Advertising Division (NAD) of the Council of Better Business Bureaus (BBBs) offers a streamlined, self-regulatory mechanism for remedying false advertising claims made in nationally distributed advertisements.  While NAD has a 95% success rate, those advertisers who fail to follow NAD’s recommendations may find themselves before the FTC upon NAD’s recommendation. On February 16, 2011,…

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