Joe Rosenbaum, Digital/Mobile Media, Advertising, Marketing and Entertainment Pioneer Joins Rimon’s New York office

New York – Joseph I. Rosenbaum, a leading nationally and internationally recognized commercial lawyer, has joined Rimon Law as a Partner in its New York office.  Mr. Rosenbaum joins Rimon from Reed Smith where he was previously a partner.

Mr. Rosenbaum represents major multinational companies, emerging growth businesses, as well as small to medium size companies, individual investors, entrepreneurs and talent.  His experience includes 17 years as in-house counsel at American Express, including expatriate service as VP & General Counsel of American Express Canada. He has served as outside General Counsel to the Interactive Advertising Bureau, the Advertising Research Foundation, as well as AHAA: The Voice of Hispanic Advertising.

His experience is global and expansive, giving him the ability to deftly handle small matters responsively, as well as sophisticated and complex multinational transactions, with practical, high quality and cost-effective counsel and representation. Joe works with clients in financial services, e/m-commerce and payment systems, traditional, online and mobile. He works with film, television, music and publishing clients in the media and entertainment business; with airlines, lodging companies and travel related service providers; with advertisers, ad agencies and ad publishing networks, including multicultural marketing professionals and he has broad global experience, domestically and internationally, in promotions, loyalty-rewards and co-branding.

Joe’s background and experience is unparalleled and extraordinary as an international, corporate-commercial transactional lawyer.  His work over the years has given him the ability to counsel clients skillfully with respect to privacy and data protection, security, fraud and risk management. His understanding of emerging legal and regulatory issues that relate to digital, online and mobile applications in virtually every industry, make Joe highly sought after by clients looking for insightful support from an advisor with business acumen, as well as legal skill.

Mr. Rosenbaum received his J.D. from the New York Law School and his M.S. and B.S. in Chemistry from City College CUNY.

In addition to work for clients, Mr. Rosenbaum serves on a number of advisory boards, including the New York Law School Innovation Center for Law and Technology and the Center for the Study of Law, Science and Innovation at the Sandra Day O’Connor College of Law in Tempe, Arizona.

“Joe is a true pioneer, helping companies apply technology to virtually every aspect of their business’s activities and structure their agreements and their strategic relationships in a rapidly changing legal environment, minimizing contractual, legal and regulatory risk.  His clients and independent legal rating services attest to his skillful, often innovative approach to solving complex challenges in a world of dynamically evolving digital and mobile technology with a creative, practical, happy to help attitude. We look forward to having him work with us and our clients,” said Michael Moradzadeh, CEO of Rimon Law.

“Rimon has been at the leading edge of developing new ways to provide top quality legal services. Their style and strategy meshes very well with my experience in creating innovative approaches to using technology to provide lasting results for clients. That style and strategy, as well as their approach to clients is, I believe, the future of legal practice,” said Mr. Rosenbaum.

Rimon Law, which has 17 offices internationally, has twice been recognized by the Financial Times as one of North America’s most innovative law firms and the firm’s managing partners were both named ‘Legal Rebels’ by the American Bar Association’s ABA Journal, and have both been speakers at Harvard and Stanford Law Schools on innovations in the practice of law.