Rimon

Entries tagged “brands”

Sustainable Food Summit: Day One

insights February 16, 2011

Although the Sustainable Foods Summit focuses on the food industry, the lessons shared by the presenters this morning apply to all social enterprises, regardless of industry. Today I attended the first day of Organic Monitor’s two day Sustainable Foods Summit. Here are the highlights from the morning sessions on Day One . . . The first speaker was…

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Watch out greenwashers; here comes the FTC

insights August 23, 2010

The Federal Trade Commission (“FTC”) was created in 1914 to regulate unfair trade practices. It issued its first set of Guides for the Use of Environmental Marketing Claims (commonly known as the Green Guides) under in 1992, which it then updated in 1996 and 1998. The Green Guides are meant to provide guidance to marketers so they can avoid…

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