Entries tagged “adwords”
Using Competitor’s Trademark as Advertising Keyword Deemed Infringement
insights February 26, 2011
The U.S. District Court for the Central District of California recently ruled that the purchase of a competitor’s registered trademark through Google Inc.’s AdWords program for sponsored keyword advertising on the search engine website constituted “use in commerce” under the Latham Act. Trademark owners scored a recent victory in the ongoing battle over the use…