The ABC’s of Staying Clean on Greenwash

When: Jun 08, 2011 12:30 PM to Jun 08, 2011 2:30 PM PST
Where: 2011 Sustainable Brands Conference - Monterey, CA

Brand protection strategist and trademark counsel, Lara Pearson leads a conversation about greenwashing and how to avoid inadvertently creating a false impression about your environmental claims that can set you back verses earn you respect for your well-intended steps forward. Included will be a review of the latest rules and standards for green marketing, including the FTC Green Guides, data illustrating the gap between consumer perception of environmental marketing and environmental reality, and best practices for communicating environmental efforts, and what can be done to stop others from greenwashing.