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UID:20120517T223716CEST-4663ZCVETH@www.rimonlaw.com
DTSTAMP:20120517T203716Z
DESCRIPTION:\n	&nbsp\;\n\n\n\n	Brand protection strategist and trademark co
 unsel\, Lara Pearson leads a conversation about greenwashing and how to av
 oid inadvertently creating a false impression about your environmental cla
 ims that can set you back verses earn you respect for your well-intended s
 teps forward. Included will be a review of the latest rules and standards 
 for green marketing\, including the FTC Green Guides\, data illustrating t
 he gap between consumer perception of environmental marketing and environm
 ental reality\, and best practices for communicating environmental efforts
 \, and what can be done to stop others from greenwashing.
DTSTART:20110608T123000
DTEND:20110608T143000
LOCATION:2011 Sustainable Brands Conference - Monterey\, CA
SUMMARY:The ABC's of Staying Clean on Greenwash
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